Narrative & Sequence
Motion graphics | Typography | Animation
The brief outline was to create a sequence, which can engage an audience and present ideas. We had a choice of 3 sub-briefs which determined our direction. We could choose between TEXT, LIVE Brief and the Energy Saving Trust. We were also encouraged to work in pairs, however, I decided to work alone. I chose the TEXT brief, which opened up a lot of possibilities and opportunities for me.
The outcome is an energetic and playful video that showcases different animation techniques. Its context is digital advertising across social media.
Going in-depth with the different storyboards and ideas I took up, so I could finalise the project. There were many iterations and originally the project even had a much different direction.
Snippets of animation, showing the production process and techniques used. Additionally some insights into my main inspirations.
Showcasing the initial ideas that lead the project. Then getting a closer look at how my choices moved the outcome forward.
Final evaluation of the Motion Graphics project